The role of language in building brand identity in African markets

Adeola T. Ajala; Olaolu P. Oluwasanmi

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Crossref Citations

1. Endangered language branding, heritage and sustainability: a comparative study
Chun Chen, Elyse Ritchey
Language Sciences vol: 116 first page: 101834 year: 2026
doi: 10.1016/j.langsci.2026.101834

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